Online Import Export Business in Pakistan: What To Know (2024)

Look, starting an online import export business in Pakistan is like tapping into a goldmine.

You’re connecting with the world, moving products, and making serious bank – all from your laptop.

But like any goldmine, you need the right tools and the right map to strike it rich.

This article is that map.

Why Pakistan? Why Now?

Pakistan’s a rising star in the global market.

Think about it:

Strategic location: Smack-dab in the middle of Asia, with access to massive markets in China, India, and the Middle East.
Booming e-commerce: Online shopping is exploding in Pakistan, and that means more opportunities for you.
Supportive government: The government is pushing hard to boost exports and make it easier for businesses like yours to thrive.

Let me take you through some numbers.

Latest Import and Export Statistics for Pakistan

In the fiscal year 2023, Pakistan’s export and import figures reflected significant economic activity, with exports totaling $27.724 billion and imports reaching $55.198 billion.

This resulted in a substantial trade deficit of approximately $27.474 billion.

Key Export Details

Top Export Commodities:

Rice: $2.55 billion
Knitwear: $2.01 billion
Raw cotton: $1.68 billion
Surgical goods and medical instruments also contribute significantly to exports.

Main Export Partners:

United States: $6.19 billion (20.13% share)
China: $2.53 billion (8.22% share)
United Kingdom: $2.01 billion (6.54% share)

Key Import Details

Top Import Commodities:

Refined petroleum: $6.98 billion
Crude petroleum: $5.23 billion
Liquefied natural gas (LNG): $4.52 billion
Palm oil: $3.64 billion

Main Import Partners:

China: $16.13 billion (22.99% share)
United Arab Emirates: $7.84 billion (11.17% share)
Saudi Arabia: $5.08 billion (7.24% share)

Recent Trends in Trade

Trade Growth Rate: Pakistan’s trade growth was recorded at 7.98%, outpacing the global growth rate of 5.18%.
Trade Balance: The trade balance remains negative, with imports significantly exceeding exports, reflecting ongoing challenges in the trade sector.
Service Trade: In addition to goods, service exports were valued at approximately $7.36 billion, while service imports stood at about $10.51 billion, indicating a net service trade deficit as well.

In fact, the total value of goods and services exported by Pakistan accounts for approximately 10.47% of GDP, while imports represent about 21.85% of GDP, highlighting the country’s reliance on foreign goods and services.

Bottom line: there’s never been a better time to jump into the online import export game in Pakistan.

How To Start Online Import Export Business in Pakistan

Step 1: Legal Groundwork

Before you start shipping containers, you need to lay the legal foundation.

Here’s the deal:

Register your business: First things first, get your business registered with the relevant authorities. This includes obtaining a National Tax Number (NTN) and registering with the Securities and Exchange Commission of Pakistan (SECP).
Get your import/export license: This is your golden ticket to trade internationally. You can apply for it through the Ministry of Commerce.
Understand customs regulations: Pakistan has specific rules about what you can import and export. Make sure you’re familiar with them to avoid any headaches down the line.
Open a bank account: You’ll need a dedicated bank account for your business transactions.

Think of this like building a house. You need a solid foundation before you can start adding the fancy stuff.

Step 2: Find Your Niche (What to Import and Export)

Here’s where the real money is made.

Choosing the right products can make or break your business.

Category	Top Products	Import Value (USD)	Export Value (USD)
Imports	Mineral Fuels (including oil)	$16.8 billion (33.4%)	N/A
	Electrical Machinery and Equipment	$3.6 billion (7.1%)	N/A
	Animal/Vegetable Fats, Oils, Waxes	$3.3 billion (6.6%)	N/A
	Iron and Steel	$2.8 billion (5.5%)	N/A
	Machinery (including computers)	$2.7 billion (5.3%)	N/A
	Organic Chemicals	$2.4 billion (4.9%)	N/A
	Plastics and Plastic Articles	$2.3 billion (4.5%)	N/A
	Oil Seeds	$1.3 billion (2.6%)	N/A
	Vehicles	$1.2 billion (2.5%)	N/A
	Vegetables	$1.1 billion (2.1%)	N/A
Exports	House Linens	N/A	$4.86 billion
	Rice	N/A	$2.55 billion
	Non-Knit Men’s Suits	N/A	$2.53 billion
	Knit Sweaters	N/A	$2.01 billion
	Refined Petroleum	N/A	$1.56 billion
	Knitwear/Textiles	N/A	$16.5 billion
	Leather Products/Foothwear	N/A	$484 million
	Fresh Fruits (Mangoes)	N/A	$8.5 billion
	Sporting Goods	N/A	$404 million
	Rice	N/A	$2.149 billion

This table summarizes the top products for import and export in Pakistan, highlighting significant values for each category based on the latest available data for 2023.

Here are a few hot tips:

Analyze market trends: What’s in demand? What are people buying? Use tools like Google Trends and Alibaba to see what’s hot.
Identify Pakistan’s strengths: Pakistan is known for textiles, leather goods, sports equipment, and agricultural products. Leverage these strengths.
Consider your own interests and expertise: What are you passionate about? What do you know a lot about? Your enthusiasm will be contagious.

Top Exports	Why They’re Hot	Top Import	Why They’re Needed
Textiles (cotton yarn, fabrics, garments)	Pakistan is a textile powerhouse, known for its high-quality cotton and skilled labor.	Petroleum and petroleum products	Fueling Pakistan’s industries and transportation.
Rice	A staple crop with high demand in international markets.	Machinery	Essential for manufacturing and development.
Leather goods (footwear, jackets, gloves)	Pakistan produces high-quality leather products at competitive prices.	Chemicals	Used in various industries, including agriculture and manufacturing.
Sports goods (footballs, cricket bats, hockey sticks)	Sialkot, Pakistan is known as the “City of Sports Goods,” producing world-class equipment.	Iron and steel	Key raw materials for construction and infrastructure.
Surgical instruments	Pakistan is a major supplier of surgical instruments to the global healthcare industry.	Edible oils	Meeting the dietary needs of a growing population.
Fruits and vegetables (mangoes, oranges, potatoes)	Pakistan’s fertile land produces a variety of fresh produce.	Transport equipment	Supporting the transportation and logistics sector.
Carpets and rugs	Hand-woven carpets and rugs are a traditional Pakistani craft with high demand.	Plastic materials	Used in a wide range of consumer and industrial products.

Don’t try to be everything to everyone.

Focus on a specific niche and become an expert in it.

Step 3: Sourcing Products

Once you know what to sell, you need to find reliable suppliers.

Here’s where to look:

Online marketplaces: Alibaba, Global Sources, and DHgate are goldmines for finding suppliers from all over the world.
Trade shows: Attend industry-specific trade shows to meet suppliers face-to-face and build relationships.
Industry directories: These directories can connect you with suppliers in your niche.

Remember, not all suppliers are created equal.

Do your due diligence, compare prices, and check their reputation before you commit.

Step 4: Set Up Your Online Presence

Even with an online import export business in Pakistan, your website is your storefront. Make it count.

Choose the right platform: Shopify, WooCommerce, and Magento are popular options for e-commerce businesses.
Create a professional website: Invest in a clean, user-friendly design that showcases your products.
Optimize for search engines: Use relevant keywords and meta descriptions to attract organic traffic.

Think of your website as your 24/7 salesperson.

Make sure it’s working hard for you even while you sleep.

Step 5: Get the Word Out

You’ve got the products, you’ve got the website – now it’s time to bring in the customers.

Social media marketing: Use platforms like Facebook, Instagram, and TikTok to reach your target audience.
Search engine optimization (SEO): Rank higher in search results and get more organic traffic.
Paid advertising: Run targeted ads on Google, Facebook, and other platforms.
Content marketing: Create valuable content that educates and engages your audience.
Email marketing: Build an email list and nurture your leads.

Don’t be afraid to experiment and find what works best for your business.

Step 6: Moving Your Products

Getting your products from point A to point B can be tricky.

This is the toughest part of an import export business in Pakistan.

But don’t worry, here is how to streamline the process:

Choose the right shipping method: Consider factors like cost, speed, and reliability when choosing between air freight, sea freight, and courier services.
Partner with a reliable freight forwarder: They can handle the logistics of customs clearance, documentation, and transportation.
Offer multiple shipping options: Give your customers choices like express shipping, standard shipping, and free shipping.

Think of logistics as the backbone of your business.

Make sure it’s strong and efficient.

In fact, here are some of the top shipping companies in Pakistan.

Company	Services	Estimated Fees (Vary based on destination, weight, and service type)	Strengths
TCS	Domestic and international courier, cargo, and e-commerce solutions	Domestic: Starting from PKR 200; International: Starting from PKR 1,500	Extensive network, reliable service, diverse offerings
Leopard Courier	Domestic and international courier services, warehousing, and fulfillment	Domestic: Starting from PKR 180; International: Starting from PKR 1,200	Fast delivery, competitive pricing, strong customer support
M&P Courier	Domestic and international courier, cargo, and logistics solutions	Domestic: Starting from PKR 250; International: Starting from PKR 1,800	Wide range of services, expertise in handling sensitive goods
DHL Pakistan	International courier, express shipping, and freight forwarding	International: Starting from PKR 2,500	Global reach, premium service, reliable tracking
FedEx Pakistan	International courier, express shipping, and freight forwarding	International: Starting from PKR 2,800	Fast delivery, advanced tracking, strong reputation
UPS Pakistan	International courier, freight forwarding, and supply chain solutions	International: Starting from PKR 3,000	Global network, comprehensive solutions, reliable service

Step 7: Get Paid

You’ve made the sale – now it’s time to get paid.

Choose a secure payment gateway: PayPal, Stripe, and 2Checkout are popular options.
Offer multiple payment methods: Accept credit cards, debit cards, and even mobile payments.
Ensure secure transactions: Protect your customers’ data with SSL encryption and other security measures.

Don’t leave money on the table.

Make it easy for your customers to pay you.

Step 8: Taking it to the Next Level

Once you’ve got a solid foundation, it’s time to scale your business.

Expand your product line: Offer more variety to attract more customers.
Target new markets: Explore new regions and demographics.
Automate your processes: Use tools and software to streamline your operations.
Hire a team: Delegate tasks and focus on growing your business.

Don’t be afraid to think big and set ambitious goals.

Top Tools for Online Import Export Businesses in Pakistan

Listen, running an online import export business in Pakistan can be crazy sometimes.

You’ve got different sections – sourcing, marketing, shipping, and more – all needing to work in harmony to create a masterpiece.

These tools are your instruments, each playing a crucial role in your success.

1. Tradekey

Think of Tradekey as your digital trade show, open 24/7.

This platform connects you with buyers and suppliers worldwide, putting a massive network at your fingertips.

Find verified suppliers: No more worrying about scams. Tradekey verifies suppliers, ensuring you’re dealing with legitimate businesses.
Source products with ease: Browse through millions of products across various categories, all in one place.
Connect with global buyers: Expand your reach beyond borders and tap into new markets.

Pro Tip: Use Tradekey’s advanced search filters to find the perfect suppliers and products for your business.

2. Pakistan Trade Development Authority (TDAP)

TDAP is your government-backed support system.

They’re here to help you navigate the complexities of international trade.

Access market intelligence: Get insights into global market trends, export opportunities, and trade regulations.
Participate in trade fairs: Showcase your products at international trade fairs and connect with potential buyers.
Receive training and support: Benefit from TDAP’s training programs and advisory services to enhance your export capabilities.

Pro Tip: Subscribe to TDAP’s newsletters and publications to stay updated on the latest trade news and opportunities.

3. SMEDA: Your Business Growth Mentor

SMEDA is like your business coach, guiding you through every step of your entrepreneurial journey.

Develop your business plan: Get assistance in crafting a solid business plan to guide your growth.
Access financing options: Explore various financing schemes and loan programs to support your business.
Receive technical assistance: Get expert advice on various aspects of your business, from production to marketing.

Pro Tip: Attend SMEDA’s workshops and seminars to gain valuable knowledge and skills.

4. Pakistan Customs

Getting through customs regulations can be a minefield.

Pakistan Customs provides the information and tools you need to ensure smooth clearance of your goods.

Access customs tariffs and regulations: Stay updated on the latest import and export duties, taxes, and procedures.
Use the online customs clearance system: File your customs declarations electronically and track your shipments.
Get assistance with customs procedures: Contact Pakistan Customs for guidance on any customs-related queries.

Pro Tip: Register with Pakistan Customs’ online portal to access a range of services and information.

5. State Bank of Pakistan (SBP)

SBP plays a vital role in facilitating international trade and providing financial services to businesses.

Access foreign exchange regulations: Stay informed about the latest rules and regulations governing foreign exchange transactions.
Utilize banking services: Open a business account, access trade finance, and manage your foreign exchange transactions.
Get guidance on financial matters: Contact SBP for assistance with any financial queries related to your import export business.

Pro Tip: Familiarize yourself with SBP’s foreign exchange regulations to ensure compliance and avoid penalties.

6. Freight Forwarders

Freight forwarders are your logistics experts, handling the complexities of international shipping.

Choose a reliable partner: Select a reputable freight forwarder with experience in handling your type of cargo.
Negotiate competitive rates: Leverage their network and expertise to secure the best shipping rates.
Streamline your logistics: Let them handle customs clearance, documentation, and transportation, freeing you to focus on your core business.

Pro Tip: Get quotes from multiple freight forwarders to compare services and pricing.

This is your toolkit for success in the online import export business in Pakistan.

Master these tools, and you’ll be well on your way to building a global trade empire.

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Your Online Import Export Empire Awaits

Starting an online import export business in Pakistan is a challenging but rewarding endeavor.

With the right knowledge, strategies, and tools, you can tap into the global marketplace and build a thriving business.

Remember, success doesn’t happen overnight. It takes hard work, dedication, and a willingness to learn and adapt. But the rewards are well worth it.

Author

Kevin K.

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