Latest AI and Digital Marketing Training in Pakistan (+ Costs)

Pakistan’s technology sector is booming, with artificial intelligence (AI) and digital marketing leading the charge. As businesses increasingly rely on digital technologies, the demand for skilled professionals in these fields is skyrocketing.

This comprehensive guide explores the best AI and digital marketing training programs in Pakistan, highlighting top institutes, curriculum details, costs, scholarships, and exciting career paths.

The increasing number of training providers and the emergence of new technologies like Generative AI are clear indicators of Pakistan’s commitment to becoming a global leader in the digital age.

Whether you’re a student, a working professional, or an entrepreneur, investing in AI and digital marketing skills can unlock a world of opportunities and position you for success in this dynamic landscape.

Institutes Offering Both AI and Digital Marketing Training

Recognizing the synergy between AI and digital marketing, some institutes in Pakistan offer combined training programs.

These programs equip you with a holistic understanding of how AI is transforming the digital marketing landscape and provide you with the skills to leverage these technologies effectively.

1. IDM Pakistan

Offers a comprehensive digital marketing course that integrates AI, covering SEO, social media marketing, PPC, and more. The course includes modules on digital marketing overview, website planning and creation, search engine optimization, PPC and Google Ads, social media marketing, app store optimization, display advertising, and email marketing.

Cost: The course fee is Rs. 65,000, with installment options available.

Duration: 8 to 10 months.

Highlights: Focuses on providing a complete and advanced digital marketing course with expert trainers. Students gain access to paid digital marketing tools, themes, plugins, and applications.

2. FAJ International Training Academy

Offers courses in both AI and machine learning, as well as digital marketing. The AI and Machine Learning course covers AI techniques, machine learning models, practical applications, and advanced algorithms. The digital marketing courses include SEO (basic to advanced), social media marketing, and a complete digital marketing program.

Cost: The cost and duration of the courses are not specified.

Highlights: Provides expert instructors, hands-on projects, and certification.

3. Digital Marketing Academy

Offers an AI Digital Marketing Training Course that covers AI integration in SEO, PPC, social media, content marketing, and analytics. The curriculum includes understanding the fundamentals of AI in digital marketing, exploring AI-powered tools and platforms, leveraging AI for market research and consumer insights, enhancing content creation and optimization with AI, and personalizing customer experiences using AI algorithms.

Duration: 12 weeks.

Cost: The cost of the course is not specified.

Highlights: Provides expert-led sessions, hands-on experience, and customized learning paths.

4. iSkills

Curriculum: Offers the SEBT RISE program, which includes modules on AI-driven SEO, digital marketing, and freelancing. The program covers SEO introduction, niche and keyword research, content writing, WordPress, freelancing (Fiverr), OnPage SEO, and OffPage SEO.

Cost: Rs. 55,000.

Duration: 6 months.

Highlights: Led by industry expert Mr. Tanveer Nandla, focuses on practical skills and expert insights.

AI Training Institutes in Pakistan

1. Corvit Systems:

Curriculum: Offers courses that develop skills related to AI, machine learning, AI engineering, intelligent applications, predictive analysis, reinforcement learning, and more.
Highlights: Established reputation as a leading IT training institute in Pakistan.

2. Ideo College:

Curriculum: Covers AI concepts, machine learning foundations, neural networks, deep learning, natural language processing (NLP), computer vision, AI ethics, and AI applications in various industries.
Cost: Rs. 15,000 per person.
Duration: 2 months, with classes on Saturdays and Sundays from 6:00 PM to 8:00 PM.
Highlights: Focuses on practical applications and cutting-edge knowledge, with expert faculty and a hands-on approach.

3. International Centre of Excellence (ICE):

Curriculum: Designed for individuals who want to break into the field of AI, covering the foundations of AI, neural networks, deep learning, and practical applications.
Duration: 10 weeks.
Highlights: Dedicated to creating educational opportunities that support successful careers.

4. DataMites:

Curriculum: Includes modules on Python, machine learning, computer vision, NLP, and other key AI areas.
Cost: PKR 448,000.
Duration: 9 months, with 780 learning hours.
Highlights: IABAC certified, intensive training, and job assistance.

5. AIT Institute:

Curriculum: Focuses on AI marketing with AI tools, including email marketing, lead generation, AI art generation, and freelancing methods. The program covers the latest AI tools like ChatGPT, Gemini, CoPilot, Midjourney, and Dalle-3.
Highlights: Pakistan’s first dedicated AI institute, affordable programs, and round-the-clock support.

6. LUMS:

Curriculum: Offers an MS in Artificial Intelligence, a hybrid program with core courses, weekend electives, and weekday electives. The program offers specializations in AI for Hardware, AI for Sustainability, AI for Health & Biomedical Imaging, AI for Energy and Power Systems, AI for Robotics, AI for Society, AI for Language & Speech, and AI for Operations/Supply Chain Management.
Duration: 2 years.
Cost: Admission fee of PKR 138,130 and tuition fee of PKR 274,980 for the first year.
Highlights: Focuses on both theoretical knowledge and practical skills, with a special focus on industry needs.

7. The Knowledge Academy:

Curriculum: Provides a 1-day intensive course on Artificial Intelligence (AI) for IT Professionals (AI4IT). The course covers AI applications in IT, including system automation, predictive maintenance, and intelligent security systems.
Cost: $2495.
Highlights: Equips delegates with fundamental concepts and practical skills in applying AI to IT operations.

8. UMT:

Curriculum: Offers an MS in AI with a focus on both theoretical and practical aspects.
Cost: PKR 590,000.
Highlights: Requires a GAT (General) or UMT Graduate Admission Test with at least 50%.

9. NobleProg:

Curriculum: Offers a variety of AI courses, including AI in AR/VR, AI Trust, Risk and Security Management, and Deep Learning with TensorFlow 2 and Keras. The Deep Learning with TensorFlow 2 and Keras course covers implementing and analyzing deep learning architectures, applying machine learning at scale in a distributed computing environment, designing and executing reinforcement learning models for decision-making, developing sophisticated NLP systems for language understanding, utilizing computer vision techniques for image and video analysis, and addressing ethical considerations in the development and deployment of AI systems.
Duration: The duration of the courses varies. For example, the AI in AR/VR course is 7 hours long.
Highlights: Instructor-led, live training in Lahore (online or onsite).

10. CASE:

Curriculum: Offers a graduate-level 17-week course titled “Artificial Intelligence/Machine Learning and its Applications”.
Duration: 17 weeks.
Cost: The cost of the course is not specified.
Highlights: This course is transferable towards a graduate degree program within two years of completion.

11. CES:

Curriculum: Offers a 6-week course that demystifies complex concepts and provides a solid foundation in artificial intelligence and machine learning.
Duration: 6 weeks.
Cost: The cost of the course is not specified.
Highlights: Participants will engage with practical examples, hands-on exercises, and discussions.

12. PFTP EDU:

Curriculum: Offers a 3-month Artificial Intelligence course in Lahore that covers AI concepts, techniques, and practical applications.
Duration: 3 months.
Cost: The cost of the course is not specified.
Highlights: Flexible learning modes, expert trainers, and hands-on projects.

13. Boston Institute of Analytics:

Curriculum: Offers a data science and artificial intelligence course with 200+ hours of learning and hands-on exercises. The course covers a wide range of topics, including data science and AI foundation, Python programming, data visualization, supervised and unsupervised machine learning, time series analysis, deep learning, and generative AI.
Cost: The cost of the course is not specified.
Duration: The duration of the course is not specified.
Highlights: Always up-to-date and seamlessly integrated with Generative AI.

Digital Marketing Training Institutes in Pakistan

1. IIDE – The Digital School:

Curriculum: Offers online digital marketing courses with a focus on AI integration, covering various aspects of digital marketing, including SEO, social media marketing, content marketing, and more. IIDE offers the Advanced Certification in Digital Marketing (ACDM) and the Professional Certification in Digital Marketing & Strategy (PCDMS).
Highlights: Highly rated on Google with positive student reviews, strong emphasis on practical training and industry-relevant skills.

2. Eureka Digital Marketing Academy:

Curriculum: Offers comprehensive digital marketing courses with international-level training, covering SEO, social media marketing, PPC, and more. The course includes modules on introduction, search engine optimization, copywriting, market research, website marketing, and email marketing.
Highlights: Offers both onsite and online training, provides lifetime access to modules, and includes bonus training.

3. Chandigarh Institute of Internet Marketing (CIIM):

Curriculum: Covers a wide range of digital marketing concepts and tools, including SEO, SEM, social media marketing, e-commerce marketing, and more. The curriculum includes an introduction to digital marketing, website planning and creation, search engine optimization, Google Ads (PPC), social media marketing, YouTube SEO and marketing, e-commerce marketing, lead generation strategy, blogging/vlogging, Google Adsense, affiliate marketing, and freelancing.
Duration: 3 months.
Cost: The cost of the course is not specified, but there is a 0% EMI payment plan available.
Highlights: Offers 100% job placement assistance, practical training, and industry-recognized certification.

4. Omni Academy:

Curriculum: Covers various aspects of the digital marketing environment, including digital marketing analytics, web development, graphic design, SEO, social media marketing, and email marketing. The program includes modules on introduction to digital marketing, social media marketing, paid search (PPC) using Google Ads, email marketing, analytics with Google Analytics, content marketing, search engine optimization (SEO), display and video advertising, website optimization, and digital marketing strategy.
Highlights: Offers specialized individual modules and a fast-track program.

5. USkills:

Curriculum: Covers all aspects of digital marketing, from foundational principles to advanced strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and web analytics. The institute offers a variety of courses, including SEO, SMM, SEM, Affiliate Marketing, and Ecommerce.
Highlights: Offers flexible learning options, including in-person classes, live online sessions, and self-paced courses.

6. Pakistan Institute of Management (PIM):

Curriculum: Offers a Diploma in Digital Marketing, covering key digital marketing pillars such as SEO, SMM, SEM, social media brand management, CRO, and EMM. The course includes an introduction to digital marketing, segments of digital marketing, search engine optimization (SEO), social media reputation management, social media marketing, search engine marketing, email marketing, influencer marketing, conversion rate optimization, and performance marketing.
Cost: Rs. 41,000.
Duration: 3 months, with classes on Sundays from 10 AM to 4 PM.
Highlights: Focuses on both theoretical knowledge and practical experience.

7. National Institute of Skilled Training (NIST):

Curriculum: Offers a diploma course in digital marketing that covers developing strategy and implementation techniques.
Highlights: Provides easy step-by-step training, guarantees internships and employment, and has well-trained faculty.

8. 3D Educators:

Curriculum: Offers a Digital Marketing course with AI training, covering SEO, SMM, SEM, and AI techniques.
Highlights: World-class trainers with extensive experience in AI and digital marketing.

9. Digital Institute of Pakistan (DIP):

Curriculum: Offers a variety of digital marketing courses with a focus on practical learning and industry relevance. DIP offers a Digital Marketing Course and an SEO Course.
Highlights: Offers 100% free scholarships to students, lifetime mentorship, and project-based learning.

10. DigiDoze:

Curriculum: Offers a digital marketing course with a focus on practical skills and knowledge.
Highlights: Offers up to 100% scholarships, flexible learning options, and a focus on individual modules.

11. DMAP:

Curriculum: Offers a 4-month Diploma in Digital Marketing & Advertising, covering various aspects of digital marketing.
Highlights: Offers a 500 scholarship program with financial assistance to eligible students.

12. APMF IT Committee:

Curriculum: Offers a 20-week Digital & Social Marketing Mastery: AI & Freelancing Course with 80 hours of hands-on training.
Highlights: Offers free scholarships to the first 100 students and a free health card to every student.

13. Workforce Institute:

Curriculum: Offers an 18-week Digital Marketing Bootcamp with cutting-edge training in in-demand skills. The bootcamp includes modules on fundamentals of digital marketing, target audience insights, data-driven marketing, digital marketing tools, website and search optimization, paid search marketing, content marketing, social media marketing, email marketing, and analytics and reporting.
Cost: $4,500 (prepay discount available).
Duration: 18 weeks.
Highlights: Designed for entry-level digital marketing roles, affordable with flexible payment options, and 100% online instruction. The program also offers career coaching, interview preparation, and resume building services.

Scholarships and Funding Opportunities

Pursuing a career in AI or digital marketing in Pakistan is more accessible than ever, thanks to various scholarships and funding opportunities:

PEEF: Provides AI and Cybersecurity Scholarships to nurture elite talent in these fields.
Google: Offers 45,000 scholarships for Google Career Certificates in AI, data analytics, cybersecurity, and digital marketing.
Patrick J. McGovern Foundation: Provides funding for AI-related projects and initiatives, including support for maternal healthcare workers in Pakistan with AI voice-enabled electronic record management capabilities.
AIPS: Offers short-term research grants to Pakistan for AIPS members, including graduate students.
CIIM: Offers scholarships for their diploma course and advanced digital marketing certification course, with fee reductions ranging from 50% to 100%.
APMF IT Committee: Offers free scholarships to the first 100 students enrolled in their Digital & Social Marketing Mastery: AI & Freelancing Course.
Digital Institute of Pakistan (DIP): Offers 100% free scholarships to students for their digital marketing programs.
DigiDoze: Offers up to 100% scholarships for their digital marketing course.
DMAP: Offers a 500 scholarship program with financial assistance to eligible students for their Diploma in Digital Marketing & Advertising.
Ministry of Information Technology & Telecommunication: Launched the DigiSkills.pk program, providing free online training in freelancing and other marketable skills, including digital marketing and SEO.

Job Opportunities

The job market for AI and digital marketing professionals in Pakistan is thriving, with opportunities across various sectors:

AI Professionals: Roles include AI Engineer, Machine Learning Engineer, Data Scientist, AI Architect, and AI Research Scientist. These professionals are in high demand in sectors like technology, finance, healthcare, and e-commerce.
Digital Marketing Professionals: Roles include Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Marketer, PPC Specialist, and Email Marketing Specialist. With the rise of e-commerce and online businesses in Pakistan, digital marketing professionals are highly sought after by companies of all sizes.

Choosing the Right Program

With so many options available, choosing the right AI or digital marketing training program can be overwhelming. Here are some factors to consider:

Curriculum: Does the program cover the specific skills and knowledge you need for your desired career path?
Duration and Cost: How long is the program, and does it fit your schedule and budget?
Mode of Delivery: Do you prefer online, in-person, or hybrid learning?
Faculty: Are the instructors experienced professionals with industry expertise?
Practical Training: Does the program offer hands-on projects, internships, or real-world case studies?
Career Support: Does the institute provide job placement assistance, career counseling, or mentorship?
Reviews and Testimonials: What are other students saying about their experiences with the program?

Conclusion

Pakistan offers a diverse range of high-quality training programs in AI and digital marketing, catering to various needs and career aspirations.

By investing in these skills, individuals can position themselves for success in a rapidly growing technology sector and contribute to Pakistan’s digital transformation.

With the added benefit of scholarships and funding opportunities, pursuing a career in AI or digital marketing in Pakistan is more accessible than ever.

Author

Kevin K.

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