Digital marketing is a rapidly growing field in Pakistan, with businesses of all sizes recognizing the importance of online presence and digital strategies.
As a result, there is a high demand for skilled digital marketers, creating excellent career opportunities for those with the right training and expertise.
In this article, we explore the best digital marketing courses available in Pakistan, considering various institutions, costs, and program details to help aspiring digital marketers make informed decisions about their education.
Top Digital Marketing Institutes in Pakistan
Several institutes in Pakistan offer specialized digital marketing courses. Here are some of the top-rated options:
Eureka Digital Marketing Academy
Known for its focus on practical training and personality development, Eureka offers a comprehensive digital marketing course covering various aspects, including email marketing, social media marketing, SEO, and content marketing.
They provide both onsite and online learning opportunities. Additionally, Eureka emphasizes personality development through communication and consultation sessions.
IDM – Institute of Digital Marketing Pakistan
Established in 2017, IDM is a renowned institute that focuses on advanced digital marketing training.
Their comprehensive 8-10 month course covers a wide range of topics, from basics to advanced levels.
They emphasize interactive learning, provide access to paid tools worth over Rs 100,000, and integrate AI into their teaching modules and training content.
IDM also emphasizes practical experience and uses real-world projects in its curriculum.
Digitalize Training
This institute offers a variety of digital marketing courses, including SEO, PPC, SMM, affiliate marketing, and more . They provide online, onsite, and group training options to cater to different learning preferences.
Digital Monk
Ranked as one of the top digital marketing institutes in Karachi, Digital Monk offers a range of courses with a focus on practical skills and preparing students for technological challenges. They have online and onsite learning options and offer a 100% placement guarantee.
Pakistan Institute of Digital Marketing (PIDM)
Located in Lahore, PIDM is a growing institute with a cooperative learning environment and expert faculty. They offer courses in affiliate marketing, SEO, e-commerce, social media marketing, and web development.
Omni Academy
With a global presence, Omni Academy offers a wide range of technical courses, including digital marketing, alongside soft skills development. They provide both online and onsite learning options.
To further assist you in making an informed decision, here is a table summarizing key details about each institute:
| Institute | Cost (PKR) | Curriculum | Duration | Trainers | Reviews & Ratings |
|---|---|---|---|---|---|
| Eureka Digital Marketing Academy | 89,000 | Email Marketing, Social Media Marketing, SEO, Content Marketing | Not specified | Certified Customer Acquisition Specialist, Customer Value Optimization Specialist, Social Media Marketing and Community Master, Email Marketing Specialist, Certified Success Coach, Copy Writing Master | Not available |
| IDM – Institute of Digital Marketing Pakistan | 65,000 | Digital Marketing Overview, Website Planning & Creation, Search Engine Optimization, PPC & Google Ads, Social Media Marketing, ASO, Display Advertising, Email Marketing | 8-10 months | Industry Experts | Students praise the quality of instruction and their positive experience. |
| Digitalize Training | Not available | SEO, PPC, SMM, Affiliate Marketing, Email Marketing, Amazon Marketplace, Web Designing, Contents and Blog marketing | Not specified | Not available | Not available |
| Digital Monk | 900 (USD) | Advanced digital marketing, Self paced digital marketing course, Advance SEO ninja courses and lead generations | Not specified | Not available | Not available |
| Pakistan Institute of Digital Marketing (PIDM) | Not available | Affiliate marketing, SEO, E-commerce, Social media marketing, Web development and designing | Not available | Not available | Not available |
| Omni Academy | Free-$79.99-$199.99 | Software development, Al, Social media marketing, Graphic design and multimedia, Mobile development, digital marketing, soft skills | 1h 15min-5h 20min-10h 30min-20h 30min | World-renowned experts | 4.7-4.9 stars |
Cost of Digital Marketing Courses in Pakistan
The cost of digital marketing courses in Pakistan varies depending on the institution, program type, and duration. Here’s a summary of the costs based on the available information:
- Eureka Digital Marketing Academy: Certification Program costs PKR 89,000 with a variable duration.
- IDM – Institute of Digital Marketing Pakistan: Advanced Digital Marketing course costs PKR 65,000 with a duration of 8-10 months.
- Digital Marketing Academy (DMA): Digital Marketing course costs PKR 30,000 with a duration of 8 weeks.
- Omni Academy: Certified Digital Marketing Pro course costs PKR 40,000 with a duration of 3 months .
- Pakistan Institute of Digital Marketing (PIDM): Diploma in Digital Marketing costs PKR 41,000 with a duration of 3 months.
Online Digital Marketing Courses Available in Pakistan
Online digital marketing courses have gained significant popularity due to their flexibility and accessibility. These courses cater to different learning styles and allow students to learn at their own pace. Here are some of the online digital marketing courses available in Pakistan:
- Digital Monk: Offers online courses covering a wide range of digital marketing topics, including SEO, social media marketing, content marketing, and more. They also offer a free online digital marketing course with a certificate.
- Eureka Digital Marketing Academy: Provides online training options for their comprehensive digital marketing course, allowing students to learn remotely.
- IDM – Institute of Digital Marketing Pakistan: Offers live instructor-led online sessions for their Advanced Digital Marketing Course, making it accessible to students across Pakistan.
- Pakistan Institute of Management (PIM): Offers an online Diploma in Digital Marketing that covers key digital marketing pillars, including SEO, SMM, SEM, Social Media Brand Management, CRO, and EMM.
- Centre for Continuing Education Studies – LUMS: Offers an online “Introduction to Digital Marketing” course that covers various aspects of digital media and online advertising techniques. KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees, providing flexible payment options.
- Preston University: Offers an online Diploma and Postgraduate Diploma in Digital Marketing.
- Digital Institute of Pakistan (DIP): Offers free online digital marketing courses with a focus on discussion-based lectures and individual attention. They also provide lifetime mentorship from market experts.
To help you choose the best online digital marketing course, here is a table summarizing key details about each course:
| Institute | Cost (PKR) | Curriculum | Duration | Trainers |
|---|---|---|---|---|
| Digital Monk | 900 (USD) | Introduction to Digital Marketing, Website Design, Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Web analytics, Digital Marketing Strategy, Graphic Design, Youtube marketing, Mobile Marketing, CRO, Influencer Marketing, Growth Hacking, Marketing Automation, Affiliate Marketing, Sales Funnels, and 50+ more topics | 2.5 Months for Weekdays and 4.5 Months for Weekends | Faculty members at Digital Monk have more than 7+ Years of experience in digital marketing with Facebook and google certified, a few of them have their own digital marketing agencies working on 100s of clients’ projects to working for Top MNCs running campaigns in Crores of Rupees |
| Eureka Digital Marketing Academy | Not available | Digital Marketing Strategist, Rapid Customer Getting, 3 Months Live Training + Create 3 Ads + Run 3 Campaigns with Kashif Memon & his team for your Business to Achieve Life Time Freedom, Fix your Ads: Facebook Marketing, Facebook Marketing V7.2023, Live Training with Kashif Memon with Life Time Access + Bonuses, Digital Content Creation Training for Social Media and Ecommerce, Customer Getting System | Not specified | Kashif Memon, Muhammad Aarij Kashif |
| IDM – Institute of Digital Marketing Pakistan | Not available | Digital Marketing Overview, Website Planning & Creation, Search Engine Optimization, PPC & Google Ads, Social Media Marketing, ASO – App Store Optimization, Display Advertising, and Email Marketing | 8-10 months | All digital marketing practitioners |
| Pakistan Institute of Management (PIM) | 41,000 | Introduction to digital marketing, Segments of digital marketing, Search engine optimization (SEO), Social media reputation management, Social media marketing, Search engine Marketing, Email marketing, Influencer marketing, Conversion rate optimization, and Performance marketing | 3 months | Not available |
| Centre for Continuing Education Studies – LUMS | 47,500 | Not available | Not available | Not available |
| Preston University | Diploma: 6,000 (USD) Postgraduate Diploma: 12,000 (USD) | First Quarter: Introduction to Digital Marketing, Consumer Behavior Second Quarter: Digital Analytics, Social Media Marketing Third Quarter: Digital Strategy and Market Plans, Online Business Models Fourth Quarter: Search Engine Optimization, Online Customer Services, Project | Diploma: 6 months Postgraduate Diploma: 1 year | Not available |
| Digital Institute of Pakistan (DIP) | Not available | Social media, web analytics, email marketing, and online reputation management | Not available | Professionals with up-to-date knowledge |
Digital Marketing Courses Offered by Universities in Pakistan
Several universities in Pakistan have also started offering digital marketing programs as part of their degree offerings. These programs provide a more academic approach to digital marketing education, often integrated with broader business and marketing concepts. Here are some of the universities offering digital marketing courses:
- Iqra University: Offers a 4-year Bachelor of Digital Marketing program that explores various digital marketing channels and strategies. The program focuses on creating, managing, and measuring effective online campaigns.
- National University of Modern Languages (NUML): Offers a 3-month Digital Marketing and Search Engine Optimization (SEO) course that covers various aspects of online marketing, including social media marketing, Google Ads, and e-commerce strategies. Students have the opportunity to earn international certifications.
- Ilma University: Offers a 4-year BS in Digital Marketing program that provides a comprehensive understanding of digital marketing techniques used in brand management and promotion.
- Karachi Institute of Economics and Technology (KIET): Offers a BS – Digital Marketing program designed to provide students with knowledge in the emerging field of digital marketing. The program also focuses on developing entrepreneurial skills.
- Superior University: Offers a 4-year BS in Digital Marketing program with an innovative curriculum that covers fundamental principles, strategies, and tools used in digital marketing. Superior University emphasizes employability through their 3U1M program.
- Lahore Business School: Offers a 4-year Bachelor of Science in Digital Marketing program that provides in-depth knowledge and skills in the field. The program combines theoretical knowledge with practical applications and industry exposure. It also offers specialization courses in areas like Online Social Media Marketing, Drop Shipping and Seller Management, and E-Customer Relationship Management.
- Preston University: Offers an online Diploma and Postgraduate Diploma in Digital Marketing. The program covers key digital marketing pillars, including SEO, SMM, SEM, Social Media Brand Management, CRO, and EMM. Preston University offers flexible learning modes and the potential for transfer credits towards master’s programs.
To help you compare the university digital marketing programs, here is a table summarizing key details about each program:
| University | Cost (PKR) | Curriculum | Duration |
|---|---|---|---|
| Iqra University | Not available | Academic & professional writing, Applications Of ICT, Business Analytics, Civics And Community Engagement, Communication Skills, Creative Content Writing, Cyber Security In Digital Space, Data Mining For Marketers, Digital Consumerism, Digital Illustration & Manipulation, Digital Marketing Analytics, Digital Media Buying And Planning, Digital Media Entrepreneurship, Financial Accounting Principles, Functional English, Fundamentals of Management, Fundamentals of Marketing, Human Resource Theory & Practice, Ideology And Constitution Of Pakistan, Integrated Marketing Communication, Internship, Introduction To Entrepreneurship, Introduction To Mathematics, Introduction To Multimedia, Introduction to Psychology, Introduction To Statistics, Islamic Studies, Macroeconomics, Marketing Planning & Applications, Micro Economics, Natural Science Course, Natural Science Course Lab, Personal Development, Philosophy And Critical Thinking, Photography, Principles Of Finance, Research Methods And Skills, Research Project I, Research Project II, SEO Theory And Practice, Sme And Digital Engagement, SMS And Email Marketing, Social Media And Internet Marketing, Social Science Course, Vlog Making And Marketing, Website Development | 4 years |
| National University of Modern Languages (NUML) | Not available | Not available | 3 months |
| Ilma University | Not available | Not available | 4 years |
| Karachi Institute of Economics and Technology (KIET) | 2,999 (USD) | Principles of Management, Personal Skills Development-1, Business Maths, Intro. to Environmental sci & mgt, Economics, English 1, Business Technology, Principles of Marketing, Statistics & Inferences, Financial Accounting, Ideology & Constitution of Pakistan | 4 years |
| Superior University | Not available | Not available | 4 years |
| Lahore Business School | Not available | The program is a fusion of subjects and activities, which is backed by top-notch scientific research. It is hosted with astonishing computer labs for IT expertise, business applications, and statistical techniques | 4 years |
| Preston University | Diploma: 6,000 (USD) Postgraduate Diploma: 12,000 (USD) | First Quarter: Introduction to Digital Marketing, Consumer Behavior Second Quarter: Digital Analytics, Social Media Marketing Third Quarter: Digital Strategy and Market Plans, Online Business Models Fourth Quarter: Search Engine Optimization, Online Customer Services, Project | Diploma: 6 months Postgraduate Diploma: 1 year |
Conclusion
Pakistan offers a diverse range of digital marketing courses to cater to the growing demand for skilled professionals in this field.
Aspiring digital marketers can choose from specialized institutes, university programs, and online courses, each with its own curriculum, teaching methodology, and cost structure.
When selecting a course, it’s crucial to consider factors like your learning style, career goals, budget, and the reputation of the institution.
For example, if you’re looking for a comprehensive program with a focus on practical experience, IDM is a good option. If you prefer a more flexible and affordable option, consider the online courses offered by Digital Monk or DIP. If you’re interested in a university degree that integrates digital marketing with broader business concepts, explore programs offered by Iqra University, NUML, or Lahore Business School.
Here’s a quick comparison of the costs and durations:
- Institutes: Costs generally range from PKR 30,000 to PKR 89,000, with durations varying from a few weeks to 10 months.
- Universities: Bachelor’s degrees typically take 4 years to complete, while diploma programs can range from 6 months to a year. Costs vary significantly.
- Online Courses: Offer the most flexibility in terms of duration and cost, with options ranging from free courses to programs costing thousands of rupees.
Read also:
- Top #10 Digital Marketing Agencies in Pakistan (Reviews)
- How To Start a Digital Marketing Business in Pakistan
- List of Most Used Mobile Apps in Pakistan
