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Wix vs Squarespace vs WordPress (Compared)

Choosing a website builder is one of the most important decisions a website owner can make. Making the comparison for Wix vs Squarespace vs WordPress is going to be a thrilling experience. 

These are among the highest-ranked website builders in the world and are popular for providing excellent services. 

You must be wondering, how can you narrow it down to one? 

We are here to help you see the striking differences between these builders and help you choose the most favorable one for your needs. 

Let’s delve right into it. 

Major Differences for Wix vs Squarespace vs WordPress 

Wix vs Squarespace vs WordPress: Ease of use

A good website builder should have accessible tools for use by both beginners and experienced website owners. 

Let us look at how each of the builders fairs in this category.


This is the easiest to use of the three builders. It has a drag and drops feature that allows you to easily customize your site. the dashboard is laid out with all the tools visible.

To make it even easier, they have a tool called Wix Artificial Design Intelligence (ADI) used to build a website in minutes. 

You just have to answer a few questions and your website will be ready to go live. 


Squarespace provides sleek designs and is more structured compared to Wix. 

It can be a bit hard to use for starters but design-lovers would enjoy the learning curve.

We cannot rule out that Squarespace is not easy to use. 

The difference from Wix would be that it comes after a couple of trial and error clicks. 

This means that it would also take you more time to build a website as compared to Wix. However, the process will be worth it after seeing the beautiful end product.


This is self-hosted software meaning that you must find your website host and customize your site using code. 

This makes it the most difficult platform to use for beginners. 

On the other hand, tech-savvy people who want to enjoy the liberty of customization would love using WordPress. 

Also, people who are willing to spend hours learning about coding and hosting would find a good experience on this platform. 

Wix vs Squarespace vs WordPress: Pricing

Pricing always plays a key role in choosing one website builder over another. In this conquest, Wix vs Squarespace vs WordPress, which has the best pricing? Let us find out below. 


The Wix free plan is the most popular among all its plans. However, this plan has limited bandwidth and does not provide eCommerce features. 

Upgrading to the premium plans will give provide more functionality. Their prices range from  $14-$49 per month. These are summarised in the image below. 


Squarespace does not have a free plan. You can only utilize the 14-day trial period and see if you will need an upgrade after that. 

There are four premium plans you can choose from with prices ranging from $12 to $40 per month. 


The WordPress software is by itself free to use. However, there are some costs you will have to incur. These include:

  •  web hosting costs that are dependent on the host you choose
  •  SSL certificates and any additional security costs
  • Domain registration
  • Plugins

Wix vs Squarespace vs WordPress: Design flexibility

Design is meant to catch the eye and keep your site visitors interested in what you are doing. 


Wix provides more than 510 industry-specific themes across 16 categories. 

Some examples include Entertainment, Business, and Sports. All their themes are responsive both on mobile devices and desktops. 

Note that you have to do your best during site creation because it will be impossible to switch themes after publishing.


This website builder excels in providing sleek designs with high-quality details. It has a good selection of professional-looking templates that you can easily search for by category. 

Squarespace has better designs than Wix. However, it limits the extent to which you can edit.


WordPress has the highest number of available themes, estimated to be hundreds of thousands. You can choose any one of them and customize it according to your preference. 

This builder also allows you to add plugins or use code to add the functionality you want on your website. 

Wix vs Squarespace vs WordPress: SEO 

Search Engine Optimization (SEO) is the process used to rank your website higher on search engines like Google. Good SEO helps people find your website more easily. 

Wix SEO is generally easy to use. They use SEO Wiz to guide you through the process of optimizing your site and creating a personalized strategy for the same. 

Here you can pick a couple of words that describe your website the best. 

Squarespace and Wix provide some common basic features for improving your SEO. These are:

  • Customizing meta descriptions
  • Updating URLs
  • Editing image alt tags

On the downside, Squarespace lack a specific SEO app and best practice prompts. Both of these features are found on Wix making it a better option based on SEO. 

WordPress provides a lot of freedom based on the customization options to achieve SEO as much as it may need technical prowess to do this. 

With all the limitless options there is, the least you can do is to install the Yoast plugin

Wix vs Squarespace vs WordPress: App markets

App markets provide the resources one would need to scale their website by adding features and upgrading others. 


Wix has a resourceful app market with over 200 apps from all the categories you would want. It is also easy to navigate and install, provides user reviews and pricing breakdowns.


In this category, Squarespace has the smallest app market with only 23 carefully selected apps. 

It is true to say that with Squarespace you do not need as many apps since they have numerously inbuilt features already. 


WordPress has a mega app store with over 54,000 plug-ins, both free and paid. 

Here you are spoilt for choice and it is recommended that you choose plugins with a large user base and those that are updated regularly. 

Wix vs Squarespace vs WordPress: Blogging

Blogging keeps your website visitors well informed and is one of the ways to grow your online community. It is a platform where you can announce new products, information, ordeals. 


Wix has a blogging feature with limited resources, for example, you can not archive posts posing the risk of losing important content over time. 

However, it allows you to add galleries, comments and add the Wix Blog App for more features. 


Squarespace is well vast with blogging features and tools. It provides all the resources you need to run a successful portfolio or blog including multiple author support, user likes, and social media sharing. 


This builder is well-known for its blogging power and is tremendously popular. 

It powers 63% of all websites today. Being a self-hosted software, it gives you the flexibility you need to customize everything on your blogging platform. 

Wix vs Squarespace vs WordPress: Customer support 

Being stuck when designing a website is almost an inescapable reality. Unless you are already well-vast with the process. Let’s find out how good the support is from Wix vs Squarespace vs WordPress. 


Wix provides 24/7 phone, ticket support, and a resourceful chatbot. However, the live support can be quite slow sometimes which can be frustrating. Their resource base has a decent selection of self-help resources although they are not well detailed. 


They have outstanding support services with a responsive  24/7 email ticketing system and live chat that operates from Monday to Friday from 4 am to 8 pm EST. In addition, it has an excellent knowledge base with comprehensive guides covering a wide range of advanced topics. 


WordPress does not provide customer support. This is because it is independent software that has to be hosted on a different platform. 

In Conclusion

Wix vs Squarespace vs WordPress is such a dynamic comparison. Each of these website builders has its unique strengths and choosing an overall winner is highly dependent on user preference. 

For example, Wix would be ideal for a beginner because of its ease of use and a rich free plan, Squarespace or WordPress would be great for blogging while WordPress is the best for eCommerce among the three options. 

Check out more reviews on Wix, WordPress, and Squarespace, and be sure to create your website with any one of these market leaders. 


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