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Why you need an online personal brand

The idea of having a personal brand sounds awkward to many, and most people are never comfortable promoting themselves. It could be out of humility, introvertedness, or simply fear. Consequently, we have left this aspect of life to motivational speakers, slay queens and socialites. Do you feel the same?

Regardless of what you feel, think or act about this, I need to let you know that you need to have a personal brand now more than ever, and the process of getting this done is simpler than you think. I mean, this is not the year 2001!

Personal branding doesn’t have to be awkward. It is how you tell the world about your skills, passions, values, and your amazing personality. The goal isn’t to present a fake version of you, it’s to allow the real you to take control of your digital identity.

The trouble with social Media

Let’s talk about social media. It’s fun, it’s addictive, it’s somehow full of cats, but if you think having a hot Instagram account or a compelling Twitter bio is enough, I’ve got some news for you.

No matter how many times they tell you that the housing bubble is about to burst, trust me when I tell you that it’s always better to own your home than rent. When you rely exclusively on social media as your digital platform, you are living on rented land. And while your data may be valuable in selling ads, representing your personal brand effectively is only an afterthought to these platforms.

Your social media accounts are important to your Digital Me, but your personal domain and website are the home for your online identity.

Online branding can achieve more than just a CV

That’s great. While a nice CV is important, having a personal domain and website are critical even if your career doesn’t involve coding. Digital skills are essential to almost every career in some capacity, and even if they aren’t, having them can make you stand out from the crowd.

A personal website provides you with a place to collect your work, showcase your expertise, and dazzle people with your glowing personality. It’s a digital space you own, you control, and won’t spam you with invites and requests to like pets.

Next Step

Once you have decided to get online, the first step is to get a domain name and web hosting service. These will enable you to start building your digital presence. To do this, visit www.truehost.co.ke to get all those, including dedicated support, free SSL certificates and thousands of website templates to get you started.

 

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