Gaining success on social media platforms like Instagram, Snapchat, YouTube, and TikTok requires a strategy for when to post content.
Posting at the right time can help you reach maximum users and grow your audience.
Knowing when is the best time to post in Pakistan can be tricky and requires research.
This article will provide detailed information about the best times to post on Pakistan’s popular social media sites.
We’ve done the research so you don’t have to.
Enjoy!
Related: 5 Best Blogging Sites in Pakistan
Why does posting time matter?
Posting time is an essential factor to consider when it comes to social media marketing.
It can significantly impact the engagement rate and reach of your content.
The timing of your posts can determine whether or not your target audience will see them, interact with them, and potentially convert into customers or followers.
Posting at peak hours increases the likelihood of being seen by more people and getting higher engagement rates.
Best Time to Post on Instagram in Pakistan
a. Overview of the platform
According to Meta’s advertising tools, Instagram had 13.75 million users in Pakistan in early 2022.
This figure suggests that Instagram’s ad reach in Pakistan was equivalent to 6.0 percent of the total population at the start of the year.
In January 2021, there were 46.00 million social media users in Pakistan.
The number of social media users in Pakistan increased by 9.0 million (+24%) between 2020 and 2021. The number of social media users in Pakistan was equivalent to 20.6% of the total population in January 2021.
b. Peak Times for Posting
According to a few studies, the best times to post on Instagram in Pakistan are typically between 8pm-11pm during weekdays, and 9am-12pm on weekends.
c. Engagement Rate
Most social media marketing experts agree that a good engagement rate is between 1% to 5%.
If yours is around that figure, you are doing pretty good.
But if it is lower, you still have some work to do.
d. Strategies for Posting
One of the most effective strategies for posting on Instagram is to consider the best time to post.
This can vary based on your target audience and their habits, but generally speaking, posting during peak engagement hours can improve your reach and interaction levels.
In Pakistan, the best times to post on Instagram are typically between 8pm-11pm during weekdays, and 9am-12pm on weekends.
Another strategy for successful Instagram posts is to use hashtags effectively.
Hashtags allow your content to be discovered by a wider audience beyond those who already follow you.
Research popular hashtags in your industry or niche and incorporate them into your captions or comments.
You can also create branded hashtags that are unique to your business.
Lastly, posting high-quality visuals is crucial for captivating an audience on Instagram.
Use visually appealing photos or videos that are relevant to your brand’s message and aesthetic.
Consider using photo editing tools or filters to enhance the quality of your posts even further.
Implementing these strategies will help you optimize your Instagram presence and grow a loyal following in Pakistan’s social media landscape.
Related: How to Make Money on Instagram in Pakistan: 11 Ideas
Best Time to Post on Snapchat in Pakistan
a. Overview of the platform
According to DataReportal, Snapchat had 18.80 million users in Pakistan in early 2022.
This figure means that Snapchat’s ad reach in Pakistan was equivalent to 8.3 percent of the total population at the start of the year.
b. Peak Times for Posting
According to WiziShop, the generally recommended time to post on Snapchat is between 10 p.m. and 1 a.m.
This is quite different from, say, the suggested best time to post on Facebook or the best time to post on Instagram.
c. Engagement Rate
Most social media marketing experts agree that a good engagement rate on Snapchat is between 1% to 5%.
However, the more followers you have, the harder it is to achieve.
d. Strategies for Posting
Snapchat is a unique social media platform that allows users to share short, temporary videos and photos.
Just like Instagram, to make the most of your Snapchat account, it’s essential to post at the right time.
One strategy is to post during peak hours when people are most active on the app.
In Pakistan, these times are usually in the late afternoon or early evening when people finish work or school.
Another valuable strategy for posting on Snapchat is to keep your content fresh and relevant.
This means regularly updating your stories with new and exciting content that speaks directly to your audience.
You can also use features like filters, lenses, and emojis to add personality and flair to your posts.
Finally, don’t forget about engagement!
Snapchatters love interacting with their favorite accounts, so be sure to respond promptly to comments and messages from followers.
Use polls or quizzes in your stories as well; this encourages viewership while providing an opportunity for interaction between you and consumers.
Related: How To Earn Money From Snapchat In Pakistan: 13 Ideas
Best Time to Post on YouTube in Pakistan
a. Overview of the platform
According to a report by DataReportal, YouTube had 71.70 million users in Pakistan in early 2022.
In addition, 73% of online Pakistanis watch YouTube each month, and 78% of YouTube users in Pakistan agree that YouTube is their first stop when looking for any kind of video.
And according to a report by Global Media Insight, the top genre watched by YouTube users in general is comedy (77% users).
How about the most subscribed channel?
According to a report by Pakistan Hotline, ARY Digital is the most subscribed YouTube Channel of Pakistan, with over 9.6 million subscribers.
Other popular channels include Coke Studio with 7.82 million subscribers, HUM TV with 6.08 million subscribers, Har Pal Geo with 5.44 million subscribers, Geo News with 4.93 million subscribers, and AJ Official with 4.43 million subscribers.
b. Peak Times for Posting
According to a few sources, the best times to post on YouTube in Pakistan are Fridays between 6 pm and 9 pm, Saturdays between 3 pm and 6 pm, and Sundays between noon and 3 pm 123.
However, note that the best time to post on YouTube can vary depending on your audience and location.
You can use YouTube analytics to determine the best time to post for your channel and audience.
c. Engagement Rate
A good YouTube engagement rate depends on many factors such as the number of viewers and shares a video has received.
The best YouTube engagement rate is 60 percent or above.
However, the average engagement rate on YouTube for micro-influencers is between three and four percent.
Again, you can use YouTube analytics to determine your engagement rate and compare it to the average engagement rate for your channel size and niche.
The engagement rate is expressed as a percentage and can be calculated manually if you have access to the necessary data or with a YouTube engagement rate calculator.
The engagement rate is calculated by adding the total number of likes, comments, shares, and subscribers and dividing it by the total number of views.
d. Strategies for Posting
YouTube remains one of the most popular social media platforms in Pakistan.
And posting at the right time can help you reach a larger audience.
One strategy for posting on YouTube is to conduct research on your target audience’s demographics and preferences.
This information will guide you in identifying the best times to post content that resonates with them.
Another effective strategy for posting on YouTube is to be consistent.
You should aim to create a regular schedule so that your viewers know when they can expect new content from you.
Being consistent helps build trust with your audience, which ultimately leads to increased engagement and loyalty.
Finally, optimizing your videos for search engines is crucial by using appropriate keywords in titles, tags, and descriptions.
This way, when people search for topics related to your content, they will find it more easily.
Understanding these strategies can help you maximize the potential of YouTube as a marketing tool and achieve success in reaching a wider audience.
Best Time to Post on TikTok in Pakistan
a. Overview of the platform
TikTok is a popular short-form video app that has been banned in Pakistan twice.
The first time was in October 2020 when the Pakistan Telecommunication Authority (PTA) banned the app citing the circulation of videos that it deemed “immoral and indecent.”
The second time was in March 2021 when the Peshawar High Court ordered a ban on TikTok over “immoral and objectionable” content on the platform.
According to a report, TikTok’s ad reach in Pakistan was equivalent to 22.0 percent of the local internet user base at the beginning of the year, regardless of age.
In early 2022, 17.8 percent of TikTok’s ad audience in Pakistan was female, while 82.2 percent was male.
b. Peak Times for Posting
According to a study, the best times to post on TikTok are between 6-9 PM, followed by 3-6 PM and 12-3 PM.
Another study suggests that the best times to post on TikTok are 6 am to 7 am, and 7 pm to 11 pm.
While the days with the highest engagement are Tuesday by 9 am, Thursday by 12 pm, and Friday by 5 am.
c. Engagement Rate
According to a study, a good TikTok engagement rate can be anywhere from 4.5% to 18%.
Keep in mind that engagement rates are often higher for brands and creators with larger followings.
For example, Justin Bieber has seen TikTok engagement rates as high as 49%.
d. Strategies for Posting
First, consistency is key when it comes to posting on TikTok in Pakistan.
Posting regularly keeps your audience engaged and interested in your content.
Secondly, utilizing trending hashtags can help increase your visibility and attract new followers.
Thirdly, creating unique and engaging content that resonates with your target audience is crucial for building a loyal fanbase.
Finally, timing is everything when it comes to posting on TikTok.
Researching the best times to post for maximum engagement can help you reach a broader audience and gain more views.
Related: How To Monetize TikTok Account in Pakistan: 9 Easy Ideas
Final Thoughts
In conclusion, determining the best time to post on social media platforms in Pakistan can significantly improve your engagement rates and expand your reach.
While there is no one-size-fits-all approach, it is essential to understand the behavior of your target audience and analyze their activity patterns on different social media channels.
Doing so lets you identify the ideal time frames when your content will likely receive maximum visibility and generate higher engagement.
Moreover, consistency is key when it comes to posting on social media platforms.
It’s not just about finding the perfect posting schedule; it’s also necessary to maintain a regular posting frequency.
This helps keep your followers engaged with fresh and relevant content while improving brand loyalty.
Lastly, don’t be afraid to experiment with different strategies and analyze their success rates regularly.
Social media algorithms are continuously evolving, which means that what works today may not work tomorrow.
Therefore, keeping up-to-date with current trends and being flexible with your posting schedule can help you stay ahead of the curve and achieve better results with your social media marketing efforts in Pakistan.